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Position Title: Sales Development Coordinator – Schools & Educational Markets
Children’s & Young Adult Book Distribution
Location: Los Angeles, CA
Job Type: Full-time
Company: LA librería
About LA librería
LA librería is a specialized book distribution company dedicated to bringing high-quality Spanish-language and bilingual children's and young adult literature to schools, libraries, and educational organizations.
For over 15 years, we have worked with educators, librarians, and publishers to promote literacy, bilingualism, and a love of reading through carefully curated book collections and educational programs.
Position Summary
LA librería is seeking a motivated, results-oriented Sales Development Coordinator to drive revenue growth in the school and bilingual education markets.
This is a sales-focused position with an emphasis on identifying new business opportunities, acquiring school and district customers, and developing existing relationships. The successful candidate will take initiative from the beginning by prospecting, contacting decision-makers, presenting our products and services, preparing proposals, following up, and closing sales.
We are looking for someone with a strong understanding of the educational market, excellent relationship-building skills, and the ability to manage the sales process independently.
Key Responsibilities
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Identify and pursue new sales opportunities, particularly among bilingual schools, dual-language programs, school districts, charter schools, and educational organizations.
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Research prospective customers and establish relationships with school administrators, bilingual education coordinators, curriculum specialists, teachers, and purchasing departments.
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Proactively conduct sales outreach through email, phone, school visits, and in-person meetings.
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Present LA librería's book collections, educational resources, and literacy programs, recommending solutions based on customer needs.
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Prepare customized proposals and quotations, manage follow-ups, negotiate, and close sales.
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Develop existing customer relationships and identify opportunities for repeat business and account growth.
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Represent LA librería at educational conferences, professional gatherings, and literacy events in California and occasionally other states.
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Use CRM consistently to manage leads, customer information, sales opportunities, communications, and follow-up activities.
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Monitor sales activity and performance, maintain an organized sales pipeline, and contribute to achieving company sales goals.
Qualifications
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Demonstrated experience in sales, business development, or account management, preferably in education, publishing, or educational products.
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Familiarity with bilingual education, dual-language programs, and the California school market.
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Established relationships with schools, school districts, or educational organizations are highly desirable.
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Experience working with educators, school administrators, or curriculum specialists is a strong advantage.
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We also welcome candidates with backgrounds in teaching, librarianship, or educational administration who have demonstrated sales aptitude and business-development skills.
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Excellent communication, presentation, negotiation, and organizational skills.
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Bilingual English/Spanish strongly preferred.
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Experience with CRM platforms and proficiency in Google Workspace.
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Self-motivated, proactive, results-oriented, and comfortable working independently.
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Genuine interest in children's literature, literacy, bilingualism, and education.